DMA Legal Update GDPR

Monetise have been a member of the DMA since early 2016. Throughout the year the DMA hold many events around all things marketing. As anyone would likely suspect, the GDPR has been a big area of focus leading up to May and will continue to be so as the industry adapts to the big changes […]

Say Hello to Our New Intern!

Hi! I’m Mya Grace, Monetise’s newest and youngest addition. I am an all-singing, all-dancing, piano-playing, ‘gym-life’ attempting, social media obsessed millennial. The back of my head – Incase you were wondering what it looked like! Since completing my GCSEs just under a year ago, it feels as though I have done every job that there […]

GDPR Compliance: A Lesson From Fortnite…

For those of you that have played the hit console combat game Fortnite, you won’t be a stranger to this synopsis… “One day, 98% of Earth’s population suddenly disappeared, and the remaining population found the skies covered in dense clouds, creating chaotic storms that dropped husks, humanoid zombie-like creatures, that attacked the living…” For those of […]

5 Painful Paid Traffic Mistakes (And How To Fix Them)

Paid advertising – to the experienced eye, is everywhere you look these days, whether it’s remarketing adverts following you around the web after you searched for gluten free cakes (just me?), to sponsored ads clogging up your Facebook news feed, or your bog-standard Google ads sitting up top of the search results. With paid advertising’s […]

The New Era of Emotional Marketing

Emotional marketing; a phrase coined many years ago by the Coca Cola Company. It’s been tested many times and shown to have a huge impact in the likelihood of an advertising campaign being successful. It’s all about passing a message that builds on someone’s ego, makes him or her feel empowered, happy and motivated. All […]

How Facebook Dislike Will Impact Digital Marketing

Facebook is working on a ‘Dislike’ option users can click to highlight content that displeases them. We take a look at how this might impact digital marketing and what publishers need to think about. For the longest time Facebook has provided digital marketers with the perfect arena for advertising their products, with user ‘Likes’ doing […]