If you could learn to objectively measure your value proposition, would you take the test? Objectively gauging the value your business provides allows you to understand your position within the market, who’s ahead of you, and why. Armed with this information, you’ll have everything at your disposal to turn the tides and become the apex …

“achieving maximum productivity with minimum wasted effort or expense”. That is the Oxford Dictionary’s definition of ‘efficient’. To me, that’s quite reminiscent of being lazy; defined as “unwilling to work or use energy”. Whether you’re unwilling to expend energy or simply strive to use the least amount possible, there’s a debate to be had that …

No matter the advertising platform you’ve been using, you’ve probably noticed a consistent trend over the last few years – your ad cost has continued to rise! It’s inescapable, and businesses are left at the whims of the Zuckerberg’s of the digital world, and it’s all too easy to throw in the towel or point …

Most parents can attest to their children going through the ‘why’ phase, and it’s widely reported that this phase greatly contributes to a spike in knowledge and understanding (Woodhead, 2009). Kids begin to question everything, and in doing so, they learn a great deal more than had they not popped the ‘why’ question. Picture these …

If your sales were affected during the hard lockdown the UK witnessed from late March through to July (and still going for some), you’re really not alone. While some companies saw record high profits, we all know that with every shade of blue there’s a touch of grey. Not everybody saw an increase in sales …