In the wonderful world of digital marketing, affiliate marketing has grown to become a fruitful strategy for a business to increase their sales and to expand the overall reach of their products or services. When people talk about the important factors involved in affiliate marketing, you’ll hear all sorts of technical terms and theories, but …

Refresh and Rebrand sound pretty similar, but ultimately the differences are like chalk and cheese. Whilst a brand refresh is like giving your company a fresh lick of paint, with a rebrand, you’re knocking down the whole house and rebuilding a new one in it’s place. But how do you determine which is the best …

I heard the adage a picture is worth a thousand words the other day. Whenever I hear this, I add that the frame is worth a thousand more. Because from my perspective, the way a picture is framed also dictates the story it tells. Thinking about the way an offer is ‘framed’ can be of …

With the rise of AI such as ChatGPT, some may be asking, do I still need a dedicated Account Manager? In todays blog, we’ll discover the top 5 reasons why having a dedicated Account Manager is evergreen… Affiliate Marketing isn’t quite as straightforward as setting up an offer and sailing off into the sunset. A …

“achieving maximum productivity with minimum wasted effort or expense”. That is the Oxford Dictionary’s definition of ‘efficient’. To me, that’s quite reminiscent of being lazy; defined as “unwilling to work or use energy”. Whether you’re unwilling to expend energy or simply strive to use the least amount possible, there’s a debate to be had that …

(Main image credit: unsplash.com)   Do you use Tik Tok? There’s a good chance you do, as statistics show that 13 million of us in the UK used the app in 2021 alone. Not to mention the reported 1 billion users worldwide. However, you might not know that apart from being the fastest growing social …

No matter the advertising platform you’ve been using, you’ve probably noticed a consistent trend over the last few years – your ad cost has continued to rise! It’s inescapable, and businesses are left at the whims of the Zuckerberg’s of the digital world, and it’s all too easy to throw in the towel or point …

So it turns out football isn’t coming home.. ..at least not for another year. As the old saying goes, “all good things must come to an end” – and boy, did they just. England lose out on glory in a major championship in textbook fashion, conceding the title to Italy in a penalty shootout. More …

As most creatives know, every year American colour company Pantone announce a colour they predict will influence all design trends throughout that year, from interior and fashion, to graphic design and branding. For 2021, Pantone have treated avid followers to two colours of the year: PANTONE 13-0647 Illuminating and PANTONE 17-5104 Ultimate Gray. After the …

Lockdown has impacted every aspect of life as we know it, from the way we work to the way we do that awkward half shuffle, half shimmy past people in a desperate attempt to try and get your hands on the rarest, most fought over, and the most precious item that the supermarket has to …