PERFORMANCE IS EVERYTHING

The Monetise performance marketing network

Performance marketing is the all-encompassing term for the measuring of a campaign’s success based on its ability to meet pre-agreed goals, such as the generation of leads or sales.

The most traditional form of performance marketing sees brands paying affiliates or ‘pubishers’ a fixed fee every time an agreed objective is met.

While Monetise’s roots are in the affiliate model, we have evolved to become a full-service customer acquisition agency with an in-house team of media buyers, combined with a bolt-on network of esteemed and fully-compliant affiliate marketers and digital publishers.

Performance marketing (or ‘affiliate marketing’) represents a marketing channel, where advertisers are able to reward publishers for sales or leads generated through that publisher’s web or mobile marketing platforms.

The advertiser increases lead volume (or sales revenue) and brand awareness whilst the publisher is paid a referral commission for the resulting lead, sale, or mobile application install. Thus, the advertiser is able to advertise without risk, and the publisher benefits from their marketing performance.