Our Head of Network Performance, Clive Smith, got together with the ever-talented Ben Helyar, GM for NetRev to reflect on the crazy year of 2020 and the surprises (Covid aside) it brought in the lead generation space. They then looked to 2021, trying to predict what might become of this year. We have been working …

It struck me this weekend (yes, I do think about work over the weekend) that the network has started to do a lot more for our publishers and advertisers than they would perhaps know. We have been preaching our additional services a lot in our most recent conference appearances, but our loyal base of partners …

I’m sure I wont get sued for copyright infringement for mentioning a slogan that isn’t used anymore (touch wood), but the plucky little mobile operator that blessed the UK with Orange Wednesdays had a point… Orange (the colour) has long been used in the advertising industry for its attention-grabbing, warm and even uplifting tones. The …

Monetise have been a member of the DMA since early 2016. Throughout the year the DMA hold many events around all things marketing. As anyone would likely suspect, the GDPR has been a big area of focus leading up to May and will continue to be so as the industry adapts to the big changes …

Emotional marketing; a phrase coined many years ago by the Coca Cola Company. It’s been tested many times and shown to have a huge impact in the likelihood of an advertising campaign being successful. It’s all about passing a message that builds on someone’s ego, makes him or her feel empowered, happy and motivated. All …