I heard the adage a picture is worth a thousand words the other day. Whenever I hear this, I add that the frame is worth a thousand more. Because from my perspective, the way a picture is framed also dictates the story it tells. Thinking about the way an offer is ‘framed’ can be of …

“Hello! I’m Ted. The latest member of the Monetise team and learning the ropes as an Advertiser Manager. My life revolves around a lot of F’s. Fatherhood, family, friends, food, festivals, football, fantasy football and formula 1. I’m a year into being a Dad and it’s fantastic! I regularly find myself watching Match of the …