Times have changed since Google Panda was released, but it’s still as relevant today as it was nearly five years ago. We look at how outdated website content may be harming your traffic and what you can do to fix things. If you were an online marketer before the release of Google Panda, you’ll remember …

We take a look at some funny, interesting and insightful reads outside of typical business books that every affiliate can benefit from. Let’s be honest, we could all benefit from sprucing up on our reading to improve our entrepreneurial-selves, but books about business can be a bit – dare we say it – boring. That’s …

Whether you employ landing pages as part of your online marketing efforts or drive traffic direct to your website, here’s 12 simple tips to keep visitors longer that every publisher can implement straight away. It’s one of the Holy Grails of digital marketing; keeping visitors engaged long enough to yield an impactful outcome. Whether the …

Web hosting plays a massive part in the success of your affiliate business, in more ways than you may think. We take a look at what to look out for. It was probably somewhere near the bottom of your list of things-to-do when you first started your affiliate business. Once you’ve come up with an …

The second season of Silicon Valley is finally underway. If you haven’t already seen it, here’s 5 reasons why you need to watch the funniest show about business on television. If you’re anything like the twenty-something tech wizards in HBO’s Silicon Valley, you’ll know the pitfalls of starting your own company – long after you’ve …

A mobile friendly website is now an essential part of ranking well on Google. We take a look at ways to ensure your affiliate business is ready. Remember a time when mobile phones were getting smaller, when anything bigger than the size of your wallet was considered a cumbersome “brick”? Nowadays the ways in which …

We lay down 6 essential practices for optimising your business model that every affiliate should carry out this time of year. March 20th didn’t just mark the total solar eclipse, it was also the official start to spring 2015, and that got us thinking; wouldn’t now make for the perfect time for affiliates to give …

We take a look at some of the industry’s biggest marketing fails and what you should learn from these colossal mistakes. When the opportunity presents itself, marketers are so quick to capitalise on a ‘genius’ promotional idea that, without properly thinking it through beforehand, the outcome can sometimes end up to be anything but. Ahead …

From Manhattan highflier Don Draper to psychopathic kingpin Walter White, we take a look at film and television’s biggest badasses in business every affiliate can learn from. They might spend most of their onscreen time blowing shit up and cutting folk down, but you can’t question the entrepreneurial minds behind some of film and television’s …

We take a look at the striking parallels between online self-publishing and performance marketing, and what can be learned from Amazon’s authors in order to maximise revenue. Softcore bondage. Ah, and now we’ve got your full attention. Because at the end of the day, that’s what online marketing is all about; feeding an initial hook …