After a Christmas in lockdown, I was happy to be back at work rather than face one more game of charades or Monopoly. But one thing that did seem to stick into the New Year was word association. Maybe not words specifically, but the idea that we associate, whether it’s consciously done or not. Naturally […]
UK Gambling Client Hits Customer Growth Jackpot With Monetise
A UK casino broker has spoken of their delight after doubling their customer base, following a five-month lead generation project with Monetise. Gamblers Know, an online portal for UK punters seeking the best introductory deals for casinos and slot games, reached out to Monetise at the midway point of 2020 to explore plans to accelerate […]
What Can Monetise Do For You in 2021?
It struck me this weekend (yes, I do think about work over the weekend) that the network has started to do a lot more for our publishers and advertisers than they would perhaps know. We have been preaching our additional services a lot in our most recent conference appearances, but our loyal base of partners […]
How Advertisers Can Keep Themselves on the Affiliate “Nice” List This Christmas
As Frank Sinatra once said in the 1977 musical drama, New York, New York: “Affiliate marketing never sleeps.” He was mostly right, but with Christmas seeing the world placed on pause for a few days, affiliate marketing campaigns can often be treated as an afterthought. A lack of clarity over the festive period can leave […]
Personalisation – Friend or Foe?
Thanks for reading, Jack! If you’re a Jack, that could seem pretty smooth. But if you’re a Jess, or anyone else for that matter, missing the mark would perhaps be an understatement. With personalised phrases like this becoming what seems a compulsory feature, it’s almost normal these days to feel as though you’ve become friends […]
A Laughing Matter? Humour in Advertising
Being funny is a fine art, you’ve either got it, or you haven’t. Humour in advertising is exactly the same. Whether we’re having a conversation or scrolling through social media, nine times out of ten we’re not really paying full attention to the TV. Humour grabs our attention and that’s one of the reasons it’s […]
Weekend Affiliate Offers: The Inside Track
Now I know what you’re thinking, running on a weekend!? Don’t panic, I’m not expecting you to take a swift jog round the block every Saturday and Sunday (trust me, you won’t find me jogging any day of the week) – I’m talking about running affiliate offers over the weekend. At Monetise a big part […]
The Future’s Bright – But is the Future Orange?
I’m sure I wont get sued for copyright infringement for mentioning a slogan that isn’t used anymore (touch wood), but the plucky little mobile operator that blessed the UK with Orange Wednesdays had a point… Orange (the colour) has long been used in the advertising industry for its attention-grabbing, warm and even uplifting tones. The […]
Google Chrome 80: Could it affect your affiliate campaigns?
Just when you thought the rough and tumble of January had come to a close, everyone’s (or at least 70% of everyone’s) favourite internet browser has come along with one more thing for you to think about as you plan your next batch of affiliate campaigns. The latest Google Chrome update, formally known as Google […]
London Calling as Monetise Head to LAC
The Monetise team will be heading to the English capital as the London Affiliate Conference (LAC) comes to town in the first week of February. After an extremely successful show at Affiliate Summit West in Las Vegas at the end of January, the team will have a few days to dust themselves down before heading […]