Revisiting Three Marketing Campaigns That Changed The Way Brands Communicate

We can all think of something interesting – or controversial – a brand has done to catch the attention of their audience. With gripping social media debates, personalised campaigns and sassy advertisements, throughout the years brands have innovated their strategies to heighten brand awareness and resonance. Let’s revisit three different campaigns that effectively captured the […]

How Do I Become an Affiliate Marketer?

Affiliate marketing and lead generation in particular is a fantastic way to earn income online by promoting products and services and earning commissions on the leads you generate. Unlike other forms of online marketing, which often focus on direct sales, affiliate marketing from a lead generation perspective emphasises capturing potential customers’ information to nurture and […]

A Day in the Life Of An Account Manager at Monetise

Account Managers are the lifeblood of most businesses and the bridge between the needs of the clients and suppliers/sub-contractors. Running an affiliate program might sound straight forward, but there are a number of reasons why most clients choose to let agencies like us operate this on their behalf and deal with the affiliates for them; […]

Marketing Event Calendars: How You Could Use Them in Your Affiliate Marketing Strategy

No matter what month or season it is, there is always something going on. From worldwide celebrations to national sporting events, there are always opportunities to enhance your marketing strategy. Many businesses use specific calendars to plan their social media content for the year. These calendars map out key events throughout the year that allow […]

How Important is Goal Setting?

2024 is upon us. Cue the classic ‘So what are your New Year’s resolutions?’ question that is bound to be thrown around more than once at breakfast on 1st January. But when it comes to setting yourself goals for the year, is there anything wrong with that? From a personal perspective, goals can be anything from […]

The Aggregation of Marginal Gains

“achieving maximum productivity with minimum wasted effort or expense”. That is the Oxford Dictionary’s definition of ‘efficient’. To me, that’s quite reminiscent of being lazy; defined as “unwilling to work or use energy”. Whether you’re unwilling to expend energy or simply strive to use the least amount possible, there’s a debate to be had that […]