Discover a wealth of insightful materials meticulously crafted to provide you with a comprehensive understanding of the latest trends.
If you could learn to objectively measure your value proposition, would you take the test? Objectively gauging the value your business provides allows you to understand your position within the market, who’s ahead of you, and why. Armed with this information, you’ll have everything at your disposal to turn the tides and become the apex […]
We can all think of something interesting – or controversial – a brand has done to catch the attention of their audience. With gripping social media debates, personalised campaigns and sassy advertisements, throughout the years brands have innovated their strategies to heighten brand awareness and resonance. Let’s revisit three different campaigns that effectively captured the […]
Affiliate marketing and lead generation in particular is a fantastic way to earn income online by promoting products and services and earning commissions on the leads you generate. Unlike other forms of online marketing, which often focus on direct sales, affiliate marketing from a lead generation perspective emphasises capturing potential customers’ information to nurture and […]
Are you new to the world of affiliate marketing, either as an advertiser, a network or an affiliate? Chances are, you have probably already come across many acronyms and terms that mean absolutely nothing to you. But fear not! Below are 10 of the most common terms that will appear during your daily work. 1. […]
Account Managers are the lifeblood of most businesses and the bridge between the needs of the clients and suppliers/sub-contractors. Running an affiliate program might sound straight forward, but there are a number of reasons why most clients choose to let agencies like us operate this on their behalf and deal with the affiliates for them; […]
I heard the adage a picture is worth a thousand words the other day. Whenever I hear this, I add that the frame is worth a thousand more. Because from my perspective, the way a picture is framed also dictates the story it tells. Thinking about the way an offer is ‘framed’ can be of […]
No matter what month or season it is, there is always something going on. From worldwide celebrations to national sporting events, there are always opportunities to enhance your marketing strategy. Many businesses use specific calendars to plan their social media content for the year. These calendars map out key events throughout the year that allow […]
In a world where customers have more choice than ever, it’s never been more important to stand out from the crowd and one strategy to achieve this is through developing more brand personality. In the same way we choose our friends because we like their personality, perhaps they are fun, loyal or have similar interests […]
2024 is upon us. Cue the classic ‘So what are your New Year’s resolutions?’ question that is bound to be thrown around more than once at breakfast on 1st January. But when it comes to setting yourself goals for the year, is there anything wrong with that? From a personal perspective, goals can be anything from […]
“achieving maximum productivity with minimum wasted effort or expense”. That is the Oxford Dictionary’s definition of ‘efficient’. To me, that’s quite reminiscent of being lazy; defined as “unwilling to work or use energy”. Whether you’re unwilling to expend energy or simply strive to use the least amount possible, there’s a debate to be had that […]
