I heard the adage a picture is worth a thousand words the other day. Whenever I hear this, I add that the frame is worth a thousand more. Because from my perspective, the way a picture is framed also dictates the story it tells. Thinking about the way an offer is ‘framed’ can be of […]
“achieving maximum productivity with minimum wasted effort or expense”. That is the Oxford Dictionary’s definition of ‘efficient’. To me, that’s quite reminiscent of being lazy; defined as “unwilling to work or use energy”. Whether you’re unwilling to expend energy or simply strive to use the least amount possible, there’s a debate to be had that […]
In the ever-evolving digital world, social media has become a crucial part of our daily routines. Social media influencers have become more powerful when it comes to moulding how consumers react to certain launches or products, different trends and brand perceptions. Whether it’s fashion related or along the lines of new technology, influencers hold a […]
If you could learn to objectively measure your value proposition, would you take the test? Objectively gauging the value your business provides allows you to understand your position within the market, who’s ahead of you, and why. Armed with this information, you’ll have everything at your disposal to turn the tides and become the apex […]
With the rise of AI such as ChatGPT, some may be asking, do I still need a dedicated Account Manager? In todays blog, we’ll discover the top 5 reasons why having a dedicated Account Manager is evergreen… Affiliate Marketing isn’t quite as straightforward as setting up an offer and sailing off into the sunset. A […]
No matter the advertising platform you’ve been using, you’ve probably noticed a consistent trend over the last few years – your ad cost has continued to rise! It’s inescapable, and businesses are left at the whims of the Zuckerberg’s of the digital world, and it’s all too easy to throw in the towel or point […]
As most creatives know, every year American colour company Pantone announce a colour they predict will influence all design trends throughout that year, from interior and fashion, to graphic design and branding. For 2021, Pantone have treated avid followers to two colours of the year: PANTONE 13-0647 Illuminating and PANTONE 17-5104 Ultimate Gray. After the […]
Lockdown has impacted every aspect of life as we know it, from the way we work to the way we do that awkward half shuffle, half shimmy past people in a desperate attempt to try and get your hands on the rarest, most fought over, and the most precious item that the supermarket has to […]
When you think of McDonald’s what comes to mind…other than the obvious imagery of Big Macs or McNuggets? “I’m lovin’ it”. You sang it in in your head, didn’t you? You may have even whistled the “ba da ba ba ba” intro too. Although this simple phrase is relatively new to the scene as far […]
Our Head of Network Performance, Clive Smith, got together with the ever-talented Ben Helyar, GM for NetRev to reflect on the crazy year of 2020 and the surprises (Covid aside) it brought in the lead generation space. They then looked to 2021, trying to predict what might become of this year. We have been working with Ben […]
