Emotional marketing; a phrase coined many years ago by the Coca Cola Company. It’s been tested many times and shown to have a huge impact in the likelihood of an advertising campaign being successful. It’s all about passing a message that builds on someone’s ego, makes him or her feel empowered, happy and motivated. All […]
Paid adverts have been a seamless part of social networking feeds for quite some time now. ‘Sponsored’ and ‘Featured’ posts slip smoothly on to our timelines, booted with the ability to like and share just like any other. Gone were the days that ads popping up on your feed were as alarming as that idiot you unfollowed […]
