The United Kingdom’s decision to exit the European Union caused the strength of the pound to drop last week. Publisher Manager James speaks to Clive, Monetise’s Business Development Manager, about whether this will affect the UK lead gen industry…
Monetise Monday – The Brexit Edition
The United Kingdom’s decision to exit the European Union caused the strength of the pound to drop last week. Publisher Manager James speaks to Clive, Monetise’s Business Development Manager, about whether this will affect the UK lead gen industry…
The New Era of Emotional Marketing
Emotional marketing; a phrase coined many years ago by the Coca Cola Company. It’s been tested many times and shown to have a huge impact in the likelihood of an advertising campaign being successful. It’s all about passing a message that builds on someone’s ego, makes him or her feel empowered, happy and motivated. All […]
Social Media Marketing: Adapt to the Algorithms!
Paid adverts have been a seamless part of social networking feeds for quite some time now. ‘Sponsored’ and ‘Featured’ posts slip smoothly on to our timelines, booted with the ability to like and share just like any other. Gone were the days that ads popping up on your feed were as alarming as that idiot you unfollowed […]
Social Media Marketing: Adapt to the Algorithms!
Paid adverts have been a seamless part of social networking feeds for quite some time now. ‘Sponsored’ and ‘Featured’ posts slip smoothly on to our timelines, booted with the ability to like and share just like any other. Gone were the days that ads popping up on your feed were as alarming as that idiot you unfollowed […]
Time, money – it costs to be fraudulent
In the affiliate marketing world it is very common to get a call from an affiliate who claims to be the next Steve Jobs. Funnily enough, this potential affiliate also has the greatest website in the world and they are able to generate millions of pounds worth of traffic in the space of a month. […]
How to Create Quality Website Content 101
In light of Google’s Phantom update, we take a look at how quality content can improve the ranking of your website. And why fresh, high-quality content is so important across all channels of your digital marketing efforts. It’s never easy writing an article about… well, writing. I’ve always found it a bit embarrassing – being […]
Dark Side of The Moon – Reviewing John Lewis Christmas Ad 2015
This year’s onslaught of Christmas adverts is finally underway and John Lewis is naturally leading the charge. But is it really as good as everybody is saying? Another Christmas, another wave of adverts slogging it out for yuletide glory. Campaigns like these are fought and won every year, and it could be said that recent […]
How Facebook Dislike Will Impact Digital Marketing
Facebook is working on a ‘Dislike’ option users can click to highlight content that displeases them. We take a look at how this might impact digital marketing and what publishers need to think about. For the longest time Facebook has provided digital marketers with the perfect arena for advertising their products, with user ‘Likes’ doing […]
Monetise is Attending Affiliate Summit East 2015
Start spreading the news, Monetise is going to Affiliate Summit East in New York next month and it’s going to be massive. Affiliate Summit East 2015 kicks off at the start of next month, which means the Monetise crew will be on the first flight to New York, New York – the city so good […]