5 Painful Paid Traffic Mistakes (And How To Fix Them)

Paid advertising – to the experienced eye, is everywhere you look these days, whether it’s remarketing adverts following you around the web after you searched for gluten free cakes (just me?), to sponsored ads clogging up your Facebook news feed, or your bog-standard Google ads sitting up top of the search results. With paid advertising’s […]

Monetise Monday – Alerts

It’s that time of the week again! On this week’s Monetise Monday, James and Clive discuss alerts that publishers can set up to help them keep an eye on their campaigns. If you’d like to find out more about alerts and how to set up your own, please click here. If you’d like to set up a […]

Monetise Monday – SubIDs

Time for another Monetise Monday, as James speaks to Clive about how publishers can utilise SubIDs to help optimise their campaigns. Also on the agenda is Affiliate Summit East, as Clive and Ricky head off to New York on July 31st. You can set up a meeting with the pair by heading here.

The New Era of Emotional Marketing

Emotional marketing; a phrase coined many years ago by the Coca Cola Company. It’s been tested many times and shown to have a huge impact in the likelihood of an advertising campaign being successful. It’s all about passing a message that builds on someone’s ego, makes him or her feel empowered, happy and motivated. All […]

Social Media Marketing: Adapt to the Algorithms!

Paid adverts have been a seamless part of social networking feeds for quite some time now. ‘Sponsored’ and ‘Featured’ posts slip smoothly on to our timelines, booted with the ability to like and share just like any other.  Gone were the days that ads popping up on your feed were as alarming as that idiot you unfollowed […]