Understanding the Consumer Decision Making Process

From a business perspective, the consumer decision making process can be broken down into five basic steps. Economist John Dewey developed the theory in 1910 and it has become a staple marketing theory ever since. This theory involves identifying a need, researching available products, evaluating alternatives on the market, the purchase decision and then a […]

A Laughing Matter? Humour in Advertising

Being funny is a fine art, you’ve either got it, or you haven’t. Humour in advertising is exactly the same. Whether we’re having a conversation or scrolling through social media, nine times out of ten we’re not really paying full attention to the TV. Humour grabs our attention and that’s one of the reasons it’s […]

London Calling as Monetise Head to LAC

The Monetise team will be heading to the English capital as the London Affiliate Conference (LAC) comes to town in the first week of February. After an extremely successful show at Affiliate Summit West in Las Vegas at the end of January, the team will have a few days to dust themselves down before heading […]