It’s no secret that social media presence nowadays can have a phenomenal impact on a company. In the last few years especially, there have been numerous start-up companies that have grown their business purely using the power of social media to gain sales and improve their customer retention. But just how powerful is it? And […]
Affiliate Marketing – The Lockdown Winners And Losers
Lockdown has impacted every aspect of life as we know it, from the way we work to the way we do that awkward half shuffle, half shimmy past people in a desperate attempt to try and get your hands on the rarest, most fought over, and the most precious item that the supermarket has to […]
Advertising Jingles – Why Say It When You Can Sing It?
When you think of McDonald’s what comes to mind…other than the obvious imagery of Big Macs or McNuggets? “I’m lovin’ it”. You sang it in in your head, didn’t you? You may have even whistled the “ba da ba ba ba” intro too. Although this simple phrase is relatively new to the scene as far […]
Lets talk 2021 with Clive Smith and Ben Helyar
Our Head of Network Performance, Clive Smith, got together with the ever-talented Ben Helyar, GM for NetRev to reflect on the crazy year of 2020 and the surprises (Covid aside) it brought in the lead generation space. They then looked to 2021, trying to predict what might become of this year. We have been working with Ben […]
Affiliate Marketing: The Game of Association
After a Christmas in lockdown, I was happy to be back at work rather than face one more game of charades or Monopoly. But one thing that did seem to stick into the New Year was word association. Maybe not words specifically, but the idea that we associate, whether it’s consciously done or not. Naturally […]
UK Gambling Client Hits Customer Growth Jackpot With Monetise
A UK casino broker has spoken of their delight after doubling their customer base, following a five-month lead generation project with Monetise. Gamblers Know, an online portal for UK punters seeking the best introductory deals for casinos and slot games, reached out to Monetise at the midway point of 2020 to explore plans to accelerate […]
What Can Monetise Do For You in 2021?
It struck me this weekend (yes, I do think about work over the weekend) that the network has started to do a lot more for our publishers and advertisers than they would perhaps know. We have been preaching our additional services a lot in our most recent conference appearances, but our loyal base of partners […]
How Advertisers Can Keep Themselves on the Affiliate “Nice” List This Christmas
As Frank Sinatra once said in the 1977 musical drama, New York, New York: “Affiliate marketing never sleeps.” He was mostly right, but with Christmas seeing the world placed on pause for a few days, affiliate marketing campaigns can often be treated as an afterthought. A lack of clarity over the festive period can leave […]
Personalisation – Friend or Foe?
Thanks for reading, Jack! If you’re a Jack, that could seem pretty smooth. But if you’re a Jess, or anyone else for that matter, missing the mark would perhaps be an understatement. With personalised phrases like this becoming what seems a compulsory feature, it’s almost normal these days to feel as though you’ve become friends […]
The Decoy Effect: How to Increase Meaningful Conversions
If your sales were affected during the hard lockdown the UK witnessed from late March through to July (and still going for some), you’re really not alone. While some companies saw record high profits, we all know that with every shade of blue there’s a touch of grey. Not everybody saw an increase in sales […]