The Power of Social Media – Weetabix and Beans!?

It’s no secret that social media presence nowadays can have a phenomenal impact on a company. In the last few years especially, there have been numerous start-up companies that have grown their business purely using the power of social media to gain sales and improve their customer retention. But just how powerful is it? And […]

Lets talk 2021 with Clive Smith and Ben Helyar

Our Head of Network Performance, Clive Smith, got together with the ever-talented Ben Helyar, GM for NetRev to reflect on the crazy year of 2020 and the surprises (Covid aside) it brought in the lead generation space. They then looked to 2021, trying to predict what might become of this year. We have been working with Ben […]

What Can Monetise Do For You in 2021?

It struck me this weekend (yes, I do think about work over the weekend) that the network has started to do a lot more for our publishers and advertisers than they would perhaps know. We have been preaching our additional services a lot in our most recent conference appearances, but our loyal base of partners […]

How Advertisers Can Keep Themselves on the Affiliate “Nice” List This Christmas

As Frank Sinatra once said in the 1977 musical drama, New York, New York: “Affiliate marketing never sleeps.” He was mostly right, but with Christmas seeing the world placed on pause for a few days, affiliate marketing campaigns can often be treated as an afterthought. A lack of clarity over the festive period can leave […]

Personalisation – Friend or Foe?

Thanks for reading, Jack! If you’re a Jack, that could seem pretty smooth. But if you’re a Jess, or anyone else for that matter, missing the mark would perhaps be an understatement. With personalised phrases like this becoming what seems a compulsory feature, it’s almost normal these days to feel as though you’ve become friends […]

The Decoy Effect: How to Increase Meaningful Conversions

If your sales were affected during the hard lockdown the UK witnessed from late March through to July (and still going for some), you’re really not alone. While some companies saw record high profits, we all know that with every shade of blue there’s a touch of grey. Not everybody saw an increase in sales […]