Refresh and Rebrand sound pretty similar, but ultimately the differences are like chalk and cheese. Whilst a brand refresh is like giving your company a fresh lick of paint, with a rebrand, you’re knocking down the whole house and rebuilding a new one in it’s place. But how do you determine which is the best […]
5 Reasons Why Publisher Account Managers Are Still Essential in 2023
With the rise of AI such as ChatGPT, some may be asking, do I still need a dedicated Account Manager? In todays blog, we’ll discover the top 5 reasons why having a dedicated Account Manager is evergreen… Affiliate Marketing isn’t quite as straightforward as setting up an offer and sailing off into the sunset. A […]
A Week Long Crash Course at Monetise
I’ve just completed a week of work experience at the Monetise office, nestled in the beautiful village of Melbourne, Derbyshire. As a year 10 student with no prior interest in marketing, I originally came here to experience a stereotypical workplace environment. But I have come away with a comprehensive understanding of affiliate networking, and a […]
How to Run Tik Tok Ads – Part One
(Main image credit: unsplash.com) Do you use Tik Tok? There’s a good chance you do, as statistics show that 13 million of us in the UK used the app in 2021 alone. Not to mention the reported 1 billion users worldwide. However, you might not know that apart from being the fastest growing social media platform […]
6 Game Changing ‘Hacks’ You Can Implement Immediately To Explode Your Clickthrough Rate And Sales
No matter the advertising platform you’ve been using, you’ve probably noticed a consistent trend over the last few years – your ad cost has continued to rise! It’s inescapable, and businesses are left at the whims of the Zuckerberg’s of the digital world, and it’s all too easy to throw in the towel or point […]
A Warm Hello from Sophie – Publisher Manager
Hey, I’m Sophie – Monetise’s most recent addition to the Publisher Team. My day to day life generally just revolves around good food, being with my friends and family and hopping on a plane as often as I can. My most recent trips have been to Santorini, taking in the famous romantic sunset in Oia […]
The Rise and Fall of Verbal Communication – Is Verbal Communication Dead?
The day is Tuesday 3rd April, 1973. Dr Martin Cooper, a general manager at Motorola, makes the first public mobile phone call on a device that weighs 1.1kg, and changes the world of communication forever. Fast forward almost two decades, to 3rd December 1992, and Neil Papworth sends the first ever text message, to a director by […]
How Affiliates can seize the opportunity
So it turns out football isn’t coming home.. ..at least not for another year. As the old saying goes, “all good things must come to an end” – and boy, did they just. England lose out on glory in a major championship in textbook fashion, conceding the title to Italy in a penalty shootout. More than 31 […]
Traffic 101: Identifying Your Core Market – The Simple ‘Why’ Test
Most parents can attest to their children going through the ‘why’ phase, and it’s widely reported that this phase greatly contributes to a spike in knowledge and understanding (Woodhead, 2009). Kids begin to question everything, and in doing so, they learn a great deal more than had they not popped the ‘why’ question. Picture these […]
Pantone’s Colours of 2021 – A Match Made in Branding Heaven?
As most creatives know, every year American colour company Pantone announce a colour they predict will influence all design trends throughout that year, from interior and fashion, to graphic design and branding. For 2021, Pantone have treated avid followers to two colours of the year: PANTONE 13-0647 Illuminating and PANTONE 17-5104 Ultimate Gray. After the […]