How Advertisers Can Keep Themselves on the Affiliate “Nice” List This Christmas

As Frank Sinatra once said in the 1977 musical drama, New York, New York: “Affiliate marketing never sleeps.” He was mostly right, but with Christmas seeing the world placed on pause for a few days, affiliate marketing campaigns can often be treated as an afterthought. A lack of clarity over the festive period can leave […]

Personalisation – Friend or Foe?

Thanks for reading, Jack! If you’re a Jack, that could seem pretty smooth. But if you’re a Jess, or anyone else for that matter, missing the mark would perhaps be an understatement. With personalised phrases like this becoming what seems a compulsory feature, it’s almost normal these days to feel as though you’ve become friends […]

How Can You Rely On Your Affiliate Network?

Affiliate marketing and affiliate networks have always gone hand in hand. You can’t have one without the other, which leaves affiliates in a position where they must ultimately pick and choose which networks they work with. In recent years we have seen two UK networks close down (The Affiliate People and New Media Co) and […]

Affiliate Marketers, Take Note of Revenue Share

In the affiliate marketing industry there are multiple payment methods such as CPC, CPL, CPA, CPM etc. Each have their own benefits and drawbacks which must be considered as one model would perform completely different to another. One of the most popular models that is adopted by a large percentage of the industry is CPL. […]