With Christmas fast approaching and parts of the UK already experiencing snow, it’s safe to say winter is upon us. And while usually this time of year we see a surge in spending habits, it’s a 180 for certain brands. As budgets in the finance vertical start to dwindle as the call centres sign off […]
Mastering Affiliate Summit West: Top 10 Strategies
Are you gearing up for Affiliate Summit West, ready to immerse yourself in the dynamic world of affiliate marketing? As you prepare for this exceptional event in Las Vegas, it’s essential to have a well-crafted plan to maximize your time, embrace unique experiences, and forge meaningful connections. Here’s a comprehensive guide to ensure you make […]
The Power of Networking in Affiliate Marketing: Building Bridges to Success
In the wonderful world of digital marketing, affiliate marketing has grown to become a fruitful strategy for a business to increase their sales and to expand the overall reach of their products or services. When people talk about the important factors involved in affiliate marketing, you’ll hear all sorts of technical terms and theories, but […]
Refresh Vs Rebrand – Which will lead to your success?
Refresh and Rebrand sound pretty similar, but ultimately the differences are like chalk and cheese. Whilst a brand refresh is like giving your company a fresh lick of paint, with a rebrand, you’re knocking down the whole house and rebuilding a new one in it’s place. But how do you determine which is the best […]
5 Reasons Why Publisher Account Managers Are Still Essential in 2023
With the rise of AI such as ChatGPT, some may be asking, do I still need a dedicated Account Manager? In todays blog, we’ll discover the top 5 reasons why having a dedicated Account Manager is evergreen… Affiliate Marketing isn’t quite as straightforward as setting up an offer and sailing off into the sunset. A […]
How to Run Tik Tok Ads – Part One
(Main image credit: unsplash.com) Do you use Tik Tok? There’s a good chance you do, as statistics show that 13 million of us in the UK used the app in 2021 alone. Not to mention the reported 1 billion users worldwide. However, you might not know that apart from being the fastest growing social media platform […]
6 Game Changing ‘Hacks’ You Can Implement Immediately To Explode Your Clickthrough Rate And Sales
No matter the advertising platform you’ve been using, you’ve probably noticed a consistent trend over the last few years – your ad cost has continued to rise! It’s inescapable, and businesses are left at the whims of the Zuckerberg’s of the digital world, and it’s all too easy to throw in the towel or point […]
How Affiliates can seize the opportunity
So it turns out football isn’t coming home.. ..at least not for another year. As the old saying goes, “all good things must come to an end” – and boy, did they just. England lose out on glory in a major championship in textbook fashion, conceding the title to Italy in a penalty shootout. More than 31 […]
Pantone’s Colours of 2021 – A Match Made in Branding Heaven?
As most creatives know, every year American colour company Pantone announce a colour they predict will influence all design trends throughout that year, from interior and fashion, to graphic design and branding. For 2021, Pantone have treated avid followers to two colours of the year: PANTONE 13-0647 Illuminating and PANTONE 17-5104 Ultimate Gray. After the […]
Affiliate Marketing – The Lockdown Winners And Losers
Lockdown has impacted every aspect of life as we know it, from the way we work to the way we do that awkward half shuffle, half shimmy past people in a desperate attempt to try and get your hands on the rarest, most fought over, and the most precious item that the supermarket has to […]