Affiliate marketing and lead generation in particular is a fantastic way to earn income online by promoting products and services and earning commissions on the leads you generate. Unlike other forms of online marketing, which often focus on direct sales, affiliate marketing from a lead generation perspective emphasises capturing potential customers’ information to nurture and […]
How I Use Framing Theory for Affiliate Marketing
I heard the adage a picture is worth a thousand words the other day. Whenever I hear this, I add that the frame is worth a thousand more. Because from my perspective, the way a picture is framed also dictates the story it tells. Thinking about the way an offer is ‘framed’ can be of […]
10 More Affiliate Marketing Terms That You Should Know
You may have read our previous post ‘New To Affiliate Marketing? 10 Terms That You Should Know’. But are you eager to learn more? Well, we’ve got you! Here are ten more terms and acronyms that are commonly used in affiliate marketing that you will definitely come across if you work in the industry. 1. […]
Thoughts on Seasonal and Themed Creatives
I can confidently say that we all become shocked when we see those chocolate eggs appear on the shelves of our local supermarkets in January. As tempting as they are, we’re probably all still indulging on the mountain of festive snacks that are leftover at this point. Nevertheless, they still appear on cue every single […]
Winter Winners – What Campaigns Should You Focus on This Winter?
With Christmas fast approaching and parts of the UK already experiencing snow, it’s safe to say winter is upon us. And while usually this time of year we see a surge in spending habits, it’s a 180 for certain brands. As budgets in the finance vertical start to dwindle as the call centres sign off […]
A Laughing Matter? Humour in Advertising
Being funny is a fine art, you’ve either got it, or you haven’t. Humour in advertising is exactly the same. Whether we’re having a conversation or scrolling through social media, nine times out of ten we’re not really paying full attention to the TV. Humour grabs our attention and that’s one of the reasons it’s […]
Weekend Affiliate Offers: The Inside Track
Now I know what you’re thinking, running on a weekend!? Don’t panic, I’m not expecting you to take a swift jog round the block every Saturday and Sunday (trust me, you won’t find me jogging any day of the week) – I’m talking about running affiliate offers over the weekend. At Monetise a big part […]
The Future’s Bright – But is the Future Orange?
I’m sure I wont get sued for copyright infringement for mentioning a slogan that isn’t used anymore (touch wood), but the plucky little mobile operator that blessed the UK with Orange Wednesdays had a point… Orange (the colour) has long been used in the advertising industry for its attention-grabbing, warm and even uplifting tones. The […]
London Calling as Monetise Head to LAC
The Monetise team will be heading to the English capital as the London Affiliate Conference (LAC) comes to town in the first week of February. After an extremely successful show at Affiliate Summit West in Las Vegas at the end of January, the team will have a few days to dust themselves down before heading […]
Monetise Set For Sixth Vegas Venture
The Monetise team is heading to Las Vegas for its sixth consecutive visit to Affiliate Summit West next January. Co-Founder James Anderson will head a four-strong team of managers that boast experience totalling nearly a quarter of a century in the affiliate industry to the Paris Hotel in Las Vegas for three days of networking […]