Time for another Monetise Monday, as James speaks to Clive about how publishers can utilise SubIDs to help optimise their campaigns.
Also on the agenda is Affiliate Summit East, as Clive and Ricky head off to New York on July 31st. You can set up a meeting with the pair by heading here.
With Christmas fast approaching and parts of the UK already experiencing snow, it’s safe to say winter is upon us. And while usually this time of year we see a surge in spending habits, it’s a 180 for certain brands. As budgets in the finance vertical start to dwindle as the call centres sign off […]
From a business perspective, the consumer decision making process can be broken down into five basic steps. Economist John Dewey developed the theory in 1910 and it has become a staple marketing theory ever since. This theory involves identifying a need, researching available products, evaluating alternatives on the market, the purchase decision and then a […]
I heard the adage a picture is worth a thousand words the other day. Whenever I hear this, I add that the frame is worth a thousand more. Because from my perspective, the way a picture is framed also dictates the story it tells. Thinking about the way an offer is ‘framed’ can be of […]
